Winning Gen Z: How to recruit, retain and connect with the youngest members of the workforce

Between the looming shadow of Covid-19, the hot hiring market and employers’ efforts to reshape their workplace policies, Gen Z is entering the workforce at a unique time. That’s fitting, because Gen Z has plenty of unique qualities that are bedeviling executives and managers. But the real “problem” with Gen Z isn’t those qualities. It’s Gen Z’s small size, which makes it critical for companies to forge an authentic connection with the generation. Many are striking out. How can you win? We explore in this special report.