Why are JBW watches so under discussed?

I just don't understand why JBW watches are so under discussed? I'm not saying they should be on the top 20 luxery watch lists. (Although, I personally think so but that's subjective). I have spent so much time looking up different blogs, forums and lists to find literally zero mentions of JBW. I know they are a younger company and all of their watches are made in China but they are good solid well made time pieces, that is an objective statement. I can only assume it is because they are such a young company. Any thoughts? Ok sound off! I'm ready for all you internet trolls 🧌. To do what you do!