Why a company should invest in a brand refresh

What do annual well visits, dental cleanings and car tune-ups have in common?

All act as periodic check-ins that evaluate health, whether it is your own or that of your vehicle. Check-ins are important diagnostic tools that help us assess the health of any situation. The findings allow us to proactively make changes where they are needed, redirecting our course to better serve us.

Periodic check-ins are just as important for your business. A survey conducted by Boston Consulting Group and Google…