UH athletic director: ‘Seismic’ changes reshape college athletics ahead of Big 12 move

While the University of Houston is raising over $100 million from donors to prepare for its move to the Big 12 Conference, recent changes to college athletics have the Cougars thinking about competition in other areas as well.

Effective last summer, college athletes can now benefit financially from their name, image and likeness, often called NIL. That change has opened up a plethora of new avenues for student athletes to cash in on sponsorships with brands like shoe and apparel companies, monetize…