The West Alabama Ice House website

https://www.west-alabama-ice-house.com/

I really just need someone else to see this website so to confirm I didn't imagine it in a fever dream. I have to imagine it's all a very tongue in cheek joke and yet the website reads weirdly earnest, specially the to do lists? Was this even set-up by the bar or is it an elaborate joke? I did laugh at a few things on here, like the suggestion of staying at the Four Seasons to go to West Alabama, but the earnestness keeps throwing me off. Maybe this is just multiple layers deep. Someone confirm with me. Help.