Texas Convenience Store Giant Buc-ee’s Is Suing Missouri Dog Park Barc-ee’s
The dog training business and coffee store faces a trademark lawsuit from Texas’s beloved convenience store chain for being a tad too similar
It’s Buc-ee’s vs. Barc-ee’s in federal court. The beloved Texas convenience store chain known for its buck-toothed beaver mascot and clean bathrooms is suing a Missouri coffee shop and dog park for alleged infringement of its trademark.
Buc-ee’s, which is headquartered in Lake Jackson, Texas, filed a lawsuit on Wednesday, March 19, 2025, in the Western District of Missouri Southern Division against Barc-ee’s, claiming the dog park, which also has a Western-themed mini city for children, has infringed upon its trademark. It follows previous lawsuits for trademark infringement against Super Fuels in January 2025, Missouri-based liquor store Duckees in 2024, and Choke Canyon in 2018, in which a jury determined that Choke’s alligator logo unlawfully infringed upon Buc-ee’s trademark.
“Buc-ee’s has invested heavily in innovation across the company to provide the best quality products and experience for our customers. Buc-ee’s will not be idle spectators while others infringe the intellectual property rights that Buc-ee’s has worked so hard to develop,” Jeff Nadalo, general counsel for Buc-ee’s, stated in a March 24 email to Eater.
Barc-ee’s did not immediately respond to Eater’s request for comment.
The dog park’s name and business hit too close to home for the Buc-ee’s folks, who allege that Barc-ee’s combination of food and drinks, trinkets such as insulated tumblers, electric vehicle (EV) charging stations, and play areas constitutes trademark infringement. Buc-ee’s has stores in 10 states nationwide, including one in Springfield, Missouri, which is just 40 minutes away from the Barc-ee’s.
The convenience store giant has registered trademarks on not only its name but also the use of its name on products it sells, including coffee, a variety of stylized and branded cups, pet supplies (leashes, collars, tags, toys, etc), EV chargers, and rest stop resources like dog and child play areas. It also has registered trademarks on tons of goods sold in convenience stores, including bags, clothing items, and keychains.
The trademark infringement allegations extend to Barc-ee’s logo and its use of a cartoon dog, which Buc-ee’s lawsuit says comes too close to its style of curved letters and its cartoon beaver mascot that’s overlaid on a yellow background. The lawsuit references a now-deleted section of Barc-ee’s website that acknowledges that the location’s name and concept were inspired by Buc-ee’s and that it planned to make a “playful nod” to Buc-ee’s by advertising on billboards up and down I-44 for a 600-mile span with “a sign using a dog and a beaver.” Buc-ee alleges that the “[d]efendants are using the Barc-ee’s [m]ark and the Barc-ee’s [l]ogo with full knowledge of Buc-ee’s rights, and in bad faith and with willful and deliberate intent to trade on Buc-ee’s substantial recognition, reputation, and goodwill.” The suit also alleges that customers are being willfully deceived into thinking the two brands are related.
The Buc-ee’s filing does not request a specific monetary amount in damages or unjust revenue earned by Barc-ee but does request a jury trial.
The Barc-ee’s website and Google Maps denote it is temporarily closed at this time.
This story will be updated.
