Small businesses pivot to survive unprecedented crisis
It’s hard to believe nine months ago, the lives of Houstonians would forever be changed. Since the pandemic hit the Bayou City in March, life as we know it has never been the same.
Overnight, business came to a halt. We stopped going out to eat. Theaters went dark. Retailers were forced to rely on online sales.
While every business struggled, small-business owners took the brunt of the hits.
Many applied for the SBA’s Paycheck Protection Program, also known as PPP loans. Not everyone received…