JuiceLand founder opens up about surviving, growing during pandemic

Collaboration is key for many businesses trying to survive the coronavirus pandemic.

Just ask Matt Shook, owner and founder of JuiceLand. The chain selling plant-based and health-conscious smoothies and food has grown considerably since the first location opened in Austin in 2011. Now it has 35, spread out between its hometown as well as the Houston and Dallas markets.

But JuiceLand had to close many of its stores near the start of the pandemic. Almost all have since reopened for walk-up service,…