Is now the right time for rebranding or restructuring your business?

Major moves can have a major impact — but so can more agile, incremental changes.

With customer bases evolving, competition always on the horizon and consumer attitudes constantly changing, established companies may feel the need to restructure or rebrand to meet shifts in their industry. Such bold change initiatives can affect shareholders, customers, employees and communities. So, it’s important to find the right balance when making changes — and deciding how much to change.

These insights…