How the Overwatch League’s Houston Outlaws are building a local esports brand

Many sponsors need to be educated about the esports industry in general and the value of marketing to consumers under the age of 35 years old, said Lori Burgess, COO of Beasley Esports and the Houston Outlaws. “There’s a real gap with the people that are making the strategic marketing decisions at a business. Forget about esports and video gaming — they just aren’t even convinced that they should be targeting the under-35 consumer.”