How a marketing consultancy acquisition fits into Cart.com’s e-commerce strategy
Houston-based Cart.com’s acquisition of Los Angeles-based marketing consultancy DuMont Project adds dozens of new employees to the fast-growing company.
The deal, announced last week, also adds a deeper breadth of expertise in digital marketing strategies for clients ranging from small startups to Fortune 50 corporations, said Dawn Perdew, founder and CEO at DuMont. DuMont has experience helping clients drive revenue growth through marketing automation and using data insights to intelligently target…
