Houston small biz owners: Is an exact-match domain like HoustonFlooringContractors.com worth it in 2025?

Hey r/Houston!

I’ve been helping local service businesses with their online presence, and a question came up:

For a flooring contractor (or roofer, plumber, etc.), is owning an exact-match domain like HoustonFlooringContractors.com still valuable in 2025?

On one hand:
– It matches what customers search for (“flooring contractors Houston”)
– Builds instant trust with homeowners
– Could boost Google Ads CTR by 30%+

On the other:
– Some say branded domains (e.g., “SmithFloors.com”) are better long-term
– Exact-match domains can feel “spammy” if not used well

Curious what Houston business owners think — especially those in home services.

(Full transparency: I own HoustonFlooringContractors.com and a few similar geo-domains, but I’m not here to sell — just gathering real local insight!)

Thanks for your take!