Houston Livestock Show and Rodeo expands C-suite with chief marketing officer

For the second time this month, the Houston Livestock Show and Rodeo has named a new C-level officer. This time, it’s a newly created position.

Lisa Gagnon was promoted to chief marketing officer, HLSR announced June 23. In her new position, she will be responsible for brand, broadcast and audio visual, communications and merchandise as head of the newly created Marketing, Public Relations & Presentations division.

Gagnon joined the organization in 2017 as executive director of marketing, public…