Houston esports team works to build Bayou City brand, preps for 4th season debut

From the time Blizzard Entertainment’s hit first-person shooter game title Overwatch was released in 2016, Jake Lyon knew he wanted to play the game professionally. He successfully made esports a career, spending two seasons in the Overwatch League as a player for the Houston Outlaws where he built himself into one of the league’s most recognizable players. After the league’s first two seasons, Lyon retired from professional Overwatch competition to take a job as a broadcaster for the league.

But…