Gay Gaddis shows how to balance entrepreneurial risk-taking with doing the ‘right thing’

Gay Gaddis is a pioneer, in many senses of the word.

She’s an advertising pioneer who cashed out a $16,000 retirement account to start agency T3 in the 1980s, and built it into a powerhouse that helped clients such as Dell, 7-Eleven and Pizza Hut. Along the way, the Texas native racked up awards and recognition for T3’s cutting-edge digital campaigns. And she was a workplace pioneer, starting a program where employees could care for their young children in the office, called T3 and Under, used with…