Consumers are ready to shop, but not to try on clothes

More than half of consumers say they’re ready to return to shopping for apparel in stores, but most will prefer to take them home to try them on, a new study found.

“While many shoppers seem ready to go back in-store, particularly to buy clothing, the experience is anything but business-as-usual,” said Greg Petro, CEO of First Insight, a digital product testing solution for brands and retailers.

First Insight found that while 54% of shoppers are ready to hit the stores, nearly two-thirds…