Bondell is a Beauty Lover’s Best Friend
Bondell could have gone the practical route when it came to brand marketing. The new makeup brush subscription service, founded by Houston-based Ellie Pettit, was built on a devotion to cleanliness and utilitarian tools like sponges, spoolies, and hair clips. A scientific, almost sterile campaign could easily have gotten the Bondell message across. Instead, Pettit … Continued
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