Author: Ben Portnoy

The Big 12 is talking to potential corporate sponsors such as Allstate for a blockbuster naming rights deal for the college sports conference.

The NCAA Playing Rules Oversight Panel approved a change allowing commercial sponsor advertisements on football fields for regular-season games in all three divisions, starting with the 2024 season.

Under the proposed settlement, schools will be able to share revenues up to around $22 million annually with NCAA athletes. Here’s what else it means.