Attracting investors in a down market: 5 ways to prepare

This is a tough time to be out fundraising. According to the recent KPMG Private Enterprise Venture Pulse report, VC investment in the U.S. fell in 2023. And it is expected to remain subdued in the first half of 2024 as venture capitalists continue to sharpen their due diligence and focus on sustaining their existing investments. Early-stage companies are finding it particularly tough to attract VC attention.

Those private companies that are successfully raising from VC investors are doing so at…