Amid layoffs and store closings, Express announces turnaround plan focused on confidence and self-expression

Express Inc. has a multifaceted plan to turn around its image to one of confidence and self-expression.

Leaders of the Columbus, Ohio-based apparel retailer announced a new corporate strategy Jan. 22, at the same time they told the Securities and Exchange Commission they’d be closing 100 stores and targeting $80 million in cost-cutting measures over the next several years, including laying off 10 percent of home office and New York staff.

CEO Tim Baxter said the four-pronged strategy includes an…