After its most difficult year ever, SXSW to go on in 2021 but with brand new virtual format

After SXSW was canceled in 2020 because of the pandemic, organizers threw out their tried and true playbook. Now, after months of uncertainty and churning through ideas as the pandemic continued to unfold, the world-famous festival is going 100% virtual. Click through to find out how they did it, and what that means for other businesses that usually feed off the frenzy.