Why so much hate for the Titans?

Why do we want to spoil their playoff hopes so bad? Yes I get it we play to win. But reading the comments it comes off as hate. Titans owner, Amy Adams Strunk donated $1,000,000 in the name of the Titans to Houston and JJ Watt’s relief effort when the hurricane happened. Yes I know she’s from Houston but it’s a nice gesture from the Titans. Plus Vrabel is a former Texan coach. I don’t get the hate.