Market expansion: Tips to take your business broader

The growth stage is one of the most exciting and challenging parts of the business lifecycle. It’s a time to explore, innovate and introduce new products and services, new customer segments or even a new footprint.

Opening your business to new regions — whether you’re expanding e-commerce or opening a physical office, retail, or manufacturing space — comes with both opportunities and risks.

Benefits of geographic expansion

Increasing revenue streams and boosting profits come to mind when…