More Than Estée Lauder’s Granddaughter — How Aerin Lauder Built Her Own Beauty Brand Into a 10-Year-Old Force

Aerin Lauder is revisiting the earliest impressions from her childhood to celebrate her eponymous brand’s first decade of business. That’s right, AERIN turned 10 this September, having spun off feminine fashions, beloved home goods, and, of course, a stable of signature scents. This milestone takes Lauder back to her grandmother’s vanity table, which has in … Continued

The post More Than Estée Lauder’s Granddaughter — How Aerin Lauder Built Her Own Beauty Brand Into a 10-Year-Old Force appeared first on PaperCity Magazine.