Greetings from Idaho, need help for a presentation!

Hello! I am a marketing student from Idaho and I am doing a presentation on the Houston area. The scenario for my assignment is opening a beverage company based out of Houston and what drinks would appeal most to people of the area? It has to be backed up with some statistics and I know Houston is a pretty diverse city (at least compared to anywhere in Idaho) so I was hoping you guys could share what kind of drinks you like or would like to see. Also what are some things Houston is well known for? I want to use it for the branding. Thanks!