Why you should focus on brand identity before content strategy

I have been known to step on a soapbox or two, but only because I want to shine the best possible spotlight on the unique expertise of those I partner with. One topic that I can’t resist is the importance of establishing a solid brand identity, before focusing marketing efforts elsewhere. 

Many solid organizations are missing out on growth opportunities due to scarcity of time, expertise and resources. It’s the nature of the beast. We all have a lot of items to knock off our respective marketing…